In today’s world, we often share our thoughts, feelings, interests, and activities on social media. It has become a common practice to check someone’s social media profiles to get to know them better.
A recent report states that the average internet user has around 93.33 percent of social media accounts, and the number of social media users has increased significantly, with 72% of adults using various social networks.
In New York, successful social media marketing agencies are actively exploring the vast opportunities for their clients in the realm of social media marketing.
While young adults were the early adopters of social media platforms, the usage among older adults has been increasing in recent years. Interestingly, more 50-64-year-olds use Facebook than 18-29-year-olds. Every day, over 3.2 billion photos and 720,000 hours of video are shared across social media platforms, catering to our visual preferences.
In the United States, 59% of WhatsApp users and 53% of Facebook users actively post content on their accounts. On average, people spend around 145 minutes per day on social media worldwide, indicating the significant role it plays in our daily lives.
Now, let’s delve into an interesting fact and an excellent marketing strategy employed by social media marketing agencies in New York. Numerous successful brands and startups are advertising on Facebook, leading to a significant increase in advertisers on the platform.
This trend is backed by 73% of marketers who consider their social media marketing efforts to be “moderately effective” or “significantly effective” for their business. Even B2B marketers rate social media advertising as the second most successful method (29%) after paid search (33%) for producing results from content marketing. Three years ago, social media advertising spending in the United States amounted to $40.3 billion, and transnational digital ad spending is expected to increase by 10.1% year over year, primarily driven by an 18% increase in social media spending.
Instagram, as a popular social media platform, holds great potential for brands. Studies show that 50% of users become more interested in a brand when they see ads for it on Instagram. With over 200 million business accounts on Instagram, ranging from mid-sized companies with 20 million followers to corporate giants with 90 million followers, it is an ideal platform for visibility and engagement. Additionally, Instagram boasts a massive user base of 2 billion monthly active users, making it a marketer’s paradise. Many businesses leverage Instagram Stories and influencer marketing, with an impressive count of 500,000 active influencers exclusively on Instagram.
On a daily basis, Instagram users spend an average of 30 minutes on the platform. Considering this level of engagement, it’s no surprise that influencer-shared content outperforms traditional creative advertisements in terms of click-through rate, sales conversion rate, and cost per incremental purchase.
With users posting over 500 hours of content per minute on social media, it’s evident why various broadcasting networks, including YouTube, have embraced social media. Globally, there are 2 billion logged-in active YouTube viewers each month, highlighting the platform’s widespread usage.
However, developing a successful digital marketing plan for a social media marketing agency in New York involves much more than just increasing website traffic and expanding reach. They employ various strategies to achieve their clients’ goals and create a significant impact for their businesses.